The young 23-year-old rider is preparing to bring the Cox name back to the Dakar… and on a KTM. Bradley is none other than the son of Alfie, official KTM rider from 1998 to 2005, three times on the Dakar podium (2nd in 2002) and winner of eight stages.

At the age of fifteen he went to try his luck in European motocross and settled alone in Belgium. A series of injuries later and he was back home at eighteen, where his career would take off, this time in enduro. Like his father, Bradley would dominate the South African off-road scene for a decade.

Today the pilot runs in the Dakar in rally 2.